Thunder Clap Campaign – Worth it?

In this journey I made a conscious decision to make notes of all the online advertising I do and to share with everyone what worked and what didn’t. When I made the decision to try self-publishing I saw there was tons of information out there but a lot of it was a bit too vague for my liking so I wanted to provide something that just gave hard numbers. That’s all, just numbers.

What is Thunderclap?

It’s a very simple concept – it’s spam en masse. ‘Supporters’ who join a Thunder Clap campaign agree to post one advertisement on the authors behalf on a specific day, all at the same time. I think the point is to somehow trend but I think most self-pub authors aren’t going to have enough support to do that.

What did I like about it?

It was actually fun to see people signing up to ‘support’. It gave me warm fuzzy feelings.

What I didn’t like.

The day the Thunder Clap went live I had an epiphany… this is spam. This is exactly the thing I dislike when it comes to online advertising. It’s an impersonal message that 100 people tweeted on my behalf… but it’s 100 of the same message over and over… it’s like a spam email.

What are the numbers?

I’m an unknown author. This is my first work. And this Thunder Clap rustled up exactly 3 sales. 3. I feel like my dignity is worth more than that. LOL.

Now, I have other friends who have larger fanbases who managed more sales but nothing ground breaking and nothing that couldn’t have been rustled up in other ways, I’m sure.

Should you try a Thunder Clap?

That’s entirely up to you but think about what it is, what it does and ask yourself: Do I want 100 people to spam the internet? Or do I want to inspire them to talk about my book in their own way in their own words?

For me, I hope people read my story, like it and tell their friends. That would be the ideal marketing/advertising.

So that’s it for me and Thunder Clap. It was a brief affair and now it’s over. Good luck Thunder Clap… and good bye. *tips hat*